Google analytics: things you should always do in your professional life, and never in your hobby blog

If, in your professional digital life, you are only looking at top-line stats like Visits, Pageviews and Conversions, then you are failing miserably at digital marketing. You urgently need to pay a visit to Occam’s Razor and learn how to genuinely judge your website’s performance.

If, however, the blog you write as a hobby has had an amazingly successful month on those top-line stats, and you decide to set up a few more sophisticated segments to see how many of these visitors from all over the world are actually engaging with your content, I would strongly recommend you think again. It can be a VERY depressing experience.

Just saying.