Facebook changes are great news if you’re looking for a job in social media

Posted: February 12th, 2011 | Author: | Filed under: Uncategorized | 5 Comments »

Why? Because loads of people are going to get sacked this week.

The first time we realised the terrifying implications of the new admin system for Facebook fan pages was when ActionAid International ‘liked’ Mogwai and Black Rebel Motorcycle Club. Whereas it used to be impossible to post as your employer’s brand unless you were actually writing on the page itself, the new pages can be updated wherever you happen to be.

You can flip between accounts at the touch of a button, and there are almost no visual signals on Facebook to show that you’re logged in as your company rather than yourself.

In other words, last Friday night, lots of social media professionals ended the day by updating their company’s Facebook status to ‘Yay! Friday night! Time to get pissed!’ And this morning, lots of major international brands are going to be describing their hangover breakfasts.

Expect to see some fantastic fallout on Monday. A good moment to send out those speculative CVs.

  • Pingback: Facebook pages update: marketing and audience outreach « Mariamz

  • http://www.theanaloguerevolution.com Pete

    This is one thing I REALLY hate about Facebook, when you post something you are never quite sure what will happen to it, even if you think it is private or to one person you just never quite trust it, now this is goign to make me paranoid, I run my employer's FB page, have two of my own pages (not at all appropriate for work!) and my own account, I can see it happening

  • http://www.googledigook.com buenosam

    It's why people are a bit nervous about what Facebook's power could do to the internet. (eg http://www.guardian.co.uk/tech…).

    It's not just web hippies ranting about a big corporation – it's hard to invest in innovating, if Facebook can just change the rules and break everything you've done.

  • http://watchpeoplejump.wordpress.com/ watchpeoplejump

    For me, knowing that ActionAid International likes Mogwai is a good thing. I bet Greenpeace listens to David Gray.

  • http://www.googledigook.com buenosam

    Haha.

    Though actually, Greenpeace have a bit of a glitchy breakbeat thing going on which I'm rather envious of. http://www.youtube.com/watch?v…