What am I going to call my new blog?

The biggest question of all for online copywriters  is “How much do I fanny around with my copy in order to hit those keywords?” It’s a question that reaches its zenith when you’re naming a blog.

Once your blog has a name, you’re stuck with it for life – if it won’t SEO or no-one can spell it, you’re screwed. On the other hand, if it’s a really horrible name you’ve chosen just for the sake of search, you’re equally screwed – and a depressing, lowest-common-denominator marketing drone to boot (obviously, in my day job as a lowest-common-denominator marketing drone, I’m a bit less picky).

If I were writing a blog about Irish literature, would I go with my instincts, my joy in language and my love of (some) James Joyce, and call it ‘nicens moocow‘? How would anyone ever find it?

But if I call it Joyce-Yeats-Irish-Literature-Novels-Poetry-Blog, I’d clearly just be in it for the Amazon affiliate program and any reader with even a vague understanding of the Web would immediately be prejudiced against me.

So, in my new blog about language on the internet, I’ve taken the approach of most (but not all) of my favourite bloggers, and made the title a stupid pun (cf Speak You’re Branes, No Man is an Iland). And then absolutely STUFFED the copy with keywords.

Enjoy!